Seven Deadly Sins of Communicating Change

MonologueCommunication bidirectional is a constant process.Leaders say that without taking into account the feedback obtained one of two things. A group of people subservient do because they are frustrated or a group of people who are willing to negatively much about what they are asked to do.In the first case, the organization loses the ability to think, more and more evident when the leader travels. In the latter case, the organization has a destructive secret, back-biting culture that takes years from which to move forward. Many large organizations are suffering at a time when charismatic, powerful leaders consciously or unconsciously suppress debate.Buzzwords "Go forward. We will be at the forefront of customer privacy. A world of best practice continuous process of improving the alignment score is what this organization is about. The empowerment of staff to fulfill our mission of "Customer First, always will be an engine of life of our values of integrity, openness, commitment and fairness. "" Elevator speech "fraternity which has insisted that it must have the capacity to make the complex discussions and arguments in so many words that we can talk in an elevator a few floors back with the head on the direction of their offices, may have something to respond here.CEOs, businesses both commentators and politicians rely so heavily on the mode it is almost impossible to understand the subject on which they speak without subtitles.With refer to the paragraph above, most often uttered by a CEO, if I were an employee, shareholder, a regulator, or simply an interested spectator, I am not aware of what businesses Was the CEO and, what was different about their organization, and specifically what they were on their opportunities.It dong is not effective communication. It is nonsensical babble that a fifth grader could put together after watching a few episodes of news.IncongruenceWhen we talk business and the public is trying to assess whether we are serious or not about what we say, they take into account the the following elements: What words we use, ie the content and knowledge of our subject, account for 7 percent of their perception.How we speak, including our tone, pitch and inflection, for 35 percent of their perception.Our visual presence, the language of our bodies account for 55 Percent of their perception. Some examples of incompatibility between the words, tone and body which are scuttles our message: Talking about open communication and grimace to difficult questions (body language versus words). Reading a speech in a monotone about how we are excited about the future (body language and the tone and pace of the voice with words). To say that I take full responsibility for a mistake without expressing what the consequences of accountability leads (words versus words). Another source of conflict is not doing what we say or what we are going as a leader they say is very important for all of us to do. An act as simple as not to insist that the wires trailing from the projector at the outlet are in decline to eliminate the dangers of a trip to the room where we will present on safety can destroy his credibility on the message. The result is people switching off its words.InfrequencyCommunication who rarely runs the risk of surprise people. Not because they were not informed, but because they only heard half the first time, or perhaps they were not there or because they have eliminated the email, or thrown away the note when he received without reading it. That's what people do. Communicators must understand that this is a false and it.Advertisers plan before it is understood. They understand and use the concepts of reach (how many people do I touch) and frequency (how many times one person will be reached) in each campaign.Organisations who want to convey a message to their employees must use the same Crowned principles to be successful. The most important message, the more they need to reach a single person to reinforce the message. Over the organization, the more time they need to repeat the message to everyone that they have a minimum number of times.IncoherenceHave you hear about the organization that sent a communication about major changes in the organization leading to layoffs by e-mail? Heard talk about whoever has done in the memo or letter? I think we all know, or have worked in an organization which has committed this sin. The leaders usually commit the sin of incongruence do everything by saying that the welfare of the employee is at the forefront of their minds.These types of messages affect people's lives, not only by the final outcome, but also by uncertainty involved. People must not only hear the words, they need to see the body language and hear the tone and pace of the voice to further test the communicator of congruence. They need to ask questions. The medium of email and / or memo are wrong. The message becomes immediately incoherent.Every message to every constituent should be assessed for what the communicator wants the public to feel, think and do. The support must be analysed together to ensure that the messages are consistent in the minds of receiver.IncompletenessNature abhors a vacuum. Letting things unsaid and people speculate to fill the void. Rumours abound and gain credibility, sometimes of a higher order than truth.When there is bad news to give, give. When there is uncertainty to be precise about what is the uncertainty. Be clear about when the uncertainty is expected to end. Be clear as soon as you can about the criteria used to determine how the uncertainty will end and that the alternative would be consequences for groups of individuals.The corollary of incompleteness is always someone else, least informed , completing the communication at the same time and in a way that makes life worse.
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