Employers Turn To Business Book Summaries To Motivate Employees

More and more employers are using business book summaries to motivate their employees. This may in a large part be due to the results of a recent study conducted by Taylor Nelson Sofres. The study clearly indicated that 85% of employees they interviewed who had access to business book summaries reported an increase in personal efficiency. In the same study and focus group, 60% of employees claimed that business book summaries helped them improve work performance and retention.

What made this study more convincing is the complementary study conducted by Bersin and Associates. According to the study, business executives who read seven books annually earn approximately thrice as much as those who only read one business book a year. As business books foster productivity and increase employee motivation, business book summaries should be able to do the same.

Employers are also turning to business book summaries for the time element. In a study by Bersin and Associates, 37% of executives admit to spending four hours per week merely seeking information. This translates to over $1,000 weekly loss in income. Since business book summaries are automatically delivered and are concise, employees and executives are spend less time digging up information and are able to spend more time doing their jobs.

Companies who are riding on this latest trend can be found all over the world. These organizations include U.K.'s largest retail chain operator, one of the largest public school systems in the United States and a major credit card company. Even small businesses are turning to this cost-efficient tool to train and increase employee motivation.

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